The Chinese meaning "Bing Xue Cong Ming" originates from a poem by Du Fu of the Tang Dynasty: "Ice and snow are pure and wise, thunder and lightning are swift and sharp." It uses the pure qualities of ice and snow to metaphorically describe a person's intelligence and understanding.
When directly translated into English, it becomes "Snow" and "Wisdom," with the letters "W" perfectly connecting the two at their ends, embodying the clever integration of the brand name.
Font color is presented in snow white, symbolizing purity and wisdom.
The letter 'o' is replaced by a hexagonal snowflake icon, reflecting the cold chain logistics industry represented by Xuelian.
A lively four-pointed star appears on the letter 'i', embodying the company's accumulated strength in intelligent IoT technology and its corporate vision of actively moving toward an AI future.
The orange background symbolizes the technology ecosystem integrating the internet and IoT that is closely related to people's lives. The warm tone demonstrates the brand's care for humanity and its fundamental philosophy of technology serving people.
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